Eric Laignel Photography

THE GEORGE

College Station, TX

 

FROM THE CLIENT

"MaRS has been an integral partner in creating a variety of lasting brands for Midway. MaRS blends an entrepreneurial mindset with their design process, distinguishing them as unique builders of brand equity. They have been essential in helping craft the identity for The George hotel, and ensuring memorable guest experiences. We have been fortunate to collaborate on an array of projects including hotels, restaurants, multi-family, and commercial interiors." - Brad Freels, Chairman, Midway Companies

 

FEATURES + ACCOLADES

"College Station’s Version of a Hip Austin Hotel – The George Is Full of Happy Surprises” by Chris Baldwin, PaperCity, August 2021

 

“Plan Your Next Getaway at One of These Texas-Centric Hotel Destinations” by Valencia Hotel Group, Austin Monthly, September 2020

 

“Built for personal, authentic experiences” by Diane Cowen, Houston Chronicle, January 2019

 

“Hospitality design stepping up to need for personal authentic experiences” by Diane Cowen, Houston Chronicle, January 2019

 

“Where to stay and play in College Station” by Jody Schmal, Chron.com, May 2018

 

“New boutique hotels help boost College Station's cool factor” by Jody Schmal, Houston Chronicle, May 2018

 

“The George hotel dedicates Texas Flag book wall to Barbara Bush” by Diane Cowen, Chron.com, October 2018

 

PaperCity Design Awards 2020, Best in Furniture Design

 

NARRATIVE

Texas’ rich heritage and customs are celebrated in a modern and fresh way at The George, a 162-key boutique hotel in College Station, Texas. Named for numerous notable Georges associated with the area, The George is steeped in authentic Texas charm – inspired by the lifestyles of Texas farmers, ranchers, artisans and craftsmen. Many elements of the design reference the historic railroad system that gave the town its name, providing subtle continuity throughout the guest experience. The ground floor is divided into distinctly themed stations: art, craft, social and mix. Art: a flock of wandering sheep greets patrons at the door, and 10,000 books about the great state are stacked to create the state’s storied flag. Opposite the flag, 6000 linear feet of rope, dipped in Texas Sweet Tea to evoke the patinaed rope of a working cowboy, covers the wall. Craft: custom-designed retail furniture created from branded charred wood and built by Texas steel craftsmen displays Texas-made goods for sale. Social and mix: 1,200 whiskey bottles from Texas-based Yellow Rose Distillery form a custom light fixture over 1791 Whiskey Bar, which anchors several casual seating groups in a communal living room. Guestrooms designed to recall the [George] Pullman sleeper car, celebrated for its luxury and comfort, are arranged in a C-shaped building that cradles a sunken pool, harking back to the many tree-lined watering holes across Texas. Double-wide rocking chairs, painted the exact Pantone shade of red used for the Texas Flag, flank the watering hole along the back porch.

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