THE GEORGE HOTEL

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Eric Laignel Photography

THE GEORGE HOTEL

College Station, TX

 

FROM THE CLIENT

"MaRS has been an integral partner in creating a variety of lasting brands for Midway. Kelie and Erick blend an entrepreneurial mindset with their design process, distinguishing them as unique builders of brand equity. They have been essential in helping craft the identity for The George hotel, and ensuring memorable guest experiences. We have been fortunate to collaborate on an array of projects including hotels, restaurants, multi-family, and commercial interiors." - Brad Freels, Chairman, Midway Companies

 

GUEST EXPERIENCES

By George, I Know You’ve Got it!

“So proud of this standout property in College Station. I appreciate it when teams put their heart into a project. This shows in the decor, the facilities, the service...all outstanding and fun! You have created a sense of place and it’s special. I think people grow weary of generic and mediocre. So much thought went into every aspect of this great hotel! And you made us so relaxed!”

 

5 Stars Aren’t Enough for The George

“I’d found The George through Trip Advisor and was surprised that I’d somehow missed this highly rated hotel. From the moment we walked in, we found out what a hidden treasure this was…. Everywhere you looked there was Texas, and that’s a wonderful thing. From books making up the Texas flag, the flock of sheep, and then patterns in the tiles that you’ll need to find yourself. The room was big, comfortable, and an amazing value. In the room, there was a good bit of Texas in all the details. Even getting to the room, there was an attention to detail that you will rarely see in other hotels. If you can, spend some time at the pool. A great place to recharge and relax. This is truly one of the best hotels I have ever stayed at and I highly recommend The George for your next stay in Aggieland.”

 

Gorgeous George

“What a hotel. Totally gorgeous with some highly imaginative and interesting decor. Rooms were perfect and staff was so friendly. The pool was lovely and surrounding area interesting. Great base for our Texas holiday. Loved it.”

 

Decor Galore

“I stayed at The George for one night while packing up my daughter to head home from college. I wish I could have stayed longer. If you are into design and decor, this is the hotel for you. Every space has a unique application of textures and art. I absolutely loved it. Apparently, they have their own designer fragrance which is used throughout the hotel…. The double bedroom was very large for a standard hotel room and had a nice sized private balcony. Again, cool decor throughout the room….I will definitely be back during football season.”

 

Fabulous Stay

“The George has very hip décor and is extremely comfortable. The location is perfect with many restaurants within walking distance, but the hotel restaurant Poppy is a foodie’s dream. We would come back to College Station to just stay at this hotel!”

 

FEATURES + ACCOLADES

"College Station’s Version of a Hip Austin Hotel – The George Is Full of Happy Surprises” by Chris Baldwin, PaperCity, August 2021

“Plan Your Next Getaway at One of These Texas-Centric Hotel Destinations” by Valencia Hotel Group, Austin Monthly, September 2020

“Built for personal, authentic experiences” by Diane Cowen, Houston Chronicle, January 2019

“Hospitality design stepping up to need for personal authentic experiences” by Diane Cowen, Houston Chronicle, January 2019

“Where to stay and play in College Station” by Jody Schmal, Chron.com, May 2018

“New boutique hotels help boost College Station's cool factor” by Jody Schmal, Houston Chronicle, May 2018

“The George hotel dedicates Texas Flag book wall to Barbara Bush” by Diane Cowen, Chron.com, October 2018

 

PaperCity Design Awards 2020, Best in Furniture Design

 

NARRATIVE

Texas’ rich heritage and customs are celebrated in a modern and fresh way at The George, a 162-key boutique hotel in College Station, Texas. Named for numerous notable Georges associated with the area, The George is steeped in authentic Texas charm – inspired by the lifestyles of Texas farmers, ranchers, artisans and craftsmen. Many elements of the design reference the historic railroad system that gave the town its name, providing subtle continuity throughout the guest experience. The ground floor is divided into distinctly themed stations: art, craft, social and mix. Art: a flock of wandering sheep greets patrons at the door, and 10,000 books about the great state are stacked to create the state’s storied flag. Opposite the flag, 6000 linear feet of rope, dipped in Texas Sweet Tea to evoke the patinaed rope of a working cowboy, covers the wall. Craft: custom-designed retail furniture created from branded charred wood and built by Texas steel craftsmen displays Texas-made goods for sale. Social and mix: 1,200 whiskey bottles from Texas-based Yellow Rose Distillery form a custom light fixture over 1791 Whiskey Bar, which anchors several casual seating groups in a communal living room. Guestrooms designed to recall the [George] Pullman sleeper car, celebrated for its luxury and comfort, are arranged in a C-shaped building that cradles a sunken pool, harking back to the many tree-lined watering holes across Texas. Double-wide rocking chairs, painted the exact Pantone shade of red used for the Texas Flag, flank the watering hole along the back porch.

OFFICE

3202 Mercer

Houston, Texas 77027

CONTACT

+1  713 750 9812

hello@marsculture.com

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