Eric Laignel Photography





An Excellent Staycation

“We stayed at the W Dallas for a night in January and had a great time. The view from our room was amazing. Our suite faced the AAC, and we had a great time people watching as a Dallas Stars game ended. The room was beautiful. The toiletries were perfect, and the artwork throughout the suite was awesome. Lots of attention to detail.”


One of the Best W’s

“I stayed at this W for one evening for business. I have stayed at probably a dozen W’s, and this was the nicest room by far. The design was gorgeous, open floor plan, great shower, quiet and comfortable. I really enjoyed my stay here.”



“Wow and How!” by Rebecca Sherman, Modern Luxury Dallas, November 2013


PaperCity Design Awards 2014 Runner-Up for Commercial Interior Design, Hospitality



Rough yet refined, intertwined in a culture both high and low, Dallas is expressively masculine and profoundly feminine. Proud and stubborn, yet genuine and unapologetic. It is a city of contrasts, grandeur, celebrity and spectacular wealth. It is in this intersection of glitz and glam, high and low and hyper-gender fantasy where we find our inspiration. Twisted woven ropes, durable ageless denim, individual malleable hides, the luscious viscosity of oil, the distressed surfaces of weathering wood, and the unashamed brandishing of immense gems are just a few of the locally derived tactile inspirations embraced. Honky-tonks, themed neon, chromed mudflap girls and the ubiquitous presence of taxidermy and Texas football all contribute to the cultural inspiration. Striving to present a focused portrait of a place that is not clearly definable, that, at times, defies simple categorization, the design team relied on the reinterpretation and juxtaposition of seemingly contrasting references in order to provide a richness of reading worthy of Dallas and well beyond the simplicity of stereotypical historical narratives. By extracting and distilling aspects of the cultural references into custom elements of the design, the team created a refined and modern pallet that was simultaneously bold and subtle. The custom designed carpet for the guest rooms and corridors is one such element. The sophisticated pattern has a large impact on the spaces it occupies and yet, unbeknownst to most who view it, the pattern is, in fact, made by the repetition of the voluptuous mudflap girl silhouette. Throughout the guestrooms and suites, animal hides are referenced and utilized to provide a richness of texture. Additionally, wooden hooves slyly replace select furniture legs to bring an underlying sense of whimsy to the design.


3202 Mercer

Houston, Texas 77027


+1  713 750 9812



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