W Hotels Worldwide announced plans to reinvigorate more than 10 of its hotel properties across North America within the next 18 months. The renovations, which vary by hotel, are slated to include cutting-edge updates to public spaces, new signature bar and restaurant concepts, and stylish revamps to guestrooms, enhancing the W portfolio overall for both its jet set travelers and locals alike. The ambitious renovation schedule is focused on many of the W brand's early hotels in key markets such as New York City, Seattle, Chicago, New Orleans, and Los Angeles, among others.

With the design narrative of "Big/Bold," Mars Culture is redesigning the guestrooms with traditional Texas accents that marry the juxtaposition of masculine and the belle. Accents include lasso sculptures, rhinestone hardware, armadillo skin embellishments, and more.